CLEAR AMERICAN
When i think about this product i instantly think of:
- Text Quality
- Clean
- Natural
- Monochromatic
- Transparent
Being a graphic designer myself, i know how much of an impact that the kind of text one uses for there product design has on the consumer's outlook on the product. When i saw the text on this product i instantly thought of the word "clean." Since the font is very basic and simple it has a clean, non-messy feel to the label. When sticking to this clean, simple feel it is also good to stick to one or two colors or go transparent just like this product did. The monochromatic design on these bottles is a good way to stay simple and distinguish the flavors from each other by color. Also, with the transparency of the bottle and the label it allows you to see into the liquid in the bottle which is also clear and just gives the consumer that overall feeling of "clean." With the image of the fruit related to the flavor of each bottle on the front of the bottle it gives you a "natural" feel which goes well with the "clean" feel. I think that overall Clear American does a great job of getting their clean, natural, simple message across and definitely convinced me to buy their product.
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