This ad appeals to me because i strongly believe in the idea that an ad has to capture your attention with a lot of action and comedy. This ad catches your attention by having an interesting plot. The man is enjoying the Doritos and when his friend tells him about how Tim is crazy about Doritos the viewer is drawn in, wanting to know what is going to happen next. Next, with the action of Tim throwing a Dorito like a ninja star into one of the guy's neck it draws the viewer in even more since they are wanting to know what is going to happen to the next guy. Now after this happens you get to actually see Tim. This is where most of the comedy comes into play and also is the climax of the commercial, therefore keeping your attention throughout the whole commercial just like a movie would. Other commercials do not focus as much on a plot which inhibits them from keeping the viewer's attention.
Another part of the appeal, that Doritos captures, is the actual interest in the viewer wanting to buy the product. They first catch this appeal with the two men enjoying the Doritos by eating them. Secondly, they show how much Tim loves Doritos which subliminally tells the viewer that they MUST HAVE DORITOS, and it is a product that is very much desired.
It is the kind of thinking and talent in a production team that helps a company keep control over their audience and keep them coming back. A commercial that sticks in the viewer's mind, makes them want to talk about it with their friends, and maybe even makes them want to watch it again for enjoyment is the perfect way for a company to stay in the minds of their consumers.
http://www.youtube.com/watch?v=9bRSM4EbLFw
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