Persuaders Video

What are some things that you learned about advertising after watching this video? 

           In this video i learned that advertising is everywhere and is cluttered in a way that causes a constant battle involving the problem of - the more a company advertises it's name, the more its going to have to keep advertising even more. 

            I also learned that a brand needs to touch the viewer emotionally.  If a company can touch the viewer in a way that reaches their heart rather than their head, it could be a better solution, but also is another marketing risk.

           Marketing risks became very evident to me as i was watching this video. Where one idea could seem like it could work really well, it could fail in other areas which makes it a big risk to try and pull off.  Like in the segment about Song, their approach at touching the emotional side of the viewer is a risk because they could lose some of their credibility as an airline by not showing the information and facts about the airline in general. Although, if it does work it could be a great marketing decision and serve them well. So this is the risk in marketing and advertising decisions.

           The segment about advertising in television shows was interesting because it didn't occur to me how much this can affect the viewer.  If a company can play a role in a movie or television show the viewer is being turned on to a product, company, or label without even really noticing. 

What are some of the main problems that plagues contemporary advertising? 

           One of the problems in contemporary advertising is clutter. Like i mentioned before, the more advertising there is, the more need there is for continuing advertising to stay in the viewers attention. Another problem, that i mentioned before is the risk of advertising decisions that we make. A good idea could also be a risky idea when  looking at it in a different area. The method that is chosen to advertise the product must be researched and studied a great deal before making the decision final. 

What are some of the ethical concerns about advertising that we need to be aware off?

            We have to worry about the morality of what we are putting out there. The term "sex sells" is very popular these days, and is also a perfect example of what we need to watch out for. Looking at the ethics as a philosophy of morality is very important in advertising to know how to reach people's emotions and reach them in a tasteful way. Viewer's are all different and have different ways of viewing a product and this exactly what we need to be aware of. What is a way that we can reach the viewer's emotions in a general way that can reach out to everyone and please them all rather than reach only one demographic.