Friday, October 15, 2010

EXAM 2 QUESTIONS

Chapter 4
1. Draw an example of an s-curve.
2. Name three communication strategies.

Chaper 5
3. Who is in the Key Advertising Personnel.

4. What are the five Steps in Advertising Campaign Management

Chapter 6
5. What are the five key components of a creative brief. 
6. What are the seven popular advertising appeals.

No comments:

Post a Comment