Product Name: Simple Shoes
Company Background:
Simple is a brand that finds a way to make shoes create a big contrast from over-hyped shoes that are currently on the market. Also, they make all of their shoes with sustainable materials with the purpose of protecting the environment and recycling to make more pairs of shoes out of the old.
Target market:
Simple targets audiences that are aware of their need to protect the environment, or "Go Green". Also as an issue of style Simple targets people that like a very humble, or simple, design of shoes. All ages could be attracted to this product because of its basic goal to protect the world, and simply - to stay simple.
Product: Men's CARport Elastic Slip-on sneakers
This product is definitely the definition of what Simple is all about. The Men's CARport is a Vegan shoe, meaning it is made with no animal products or any animal byproducts. This Shoe is also extremely sustainable down to the tee. The elastic laces are made from Recycled PET and the pedbed, or foot lining, is made of EVA with BIO-D to make it biodegradable. The Bottom of the shoe is made from recycled car tire and the foot form inserts are made of post consumer recycled paper. Even the shoebox is made from recycled paper and printed on with soy based printing ink, and formed with natural latex and starch based glue. So as you can see, Simple is very precise about the way they make this product to make sure that it is as sustainable as can be.
Price:
Simple's prices range from around $30 to $90. Only the higher end of their shoes are sold around the $90 range. For the craftsmanship and care of precise materials, these prices are very reasonable for the average adult or kids.
Promotion:
With the "Going Green" fad, that is currently sweeping the nation, being a hot topic in the modern world, Simple reaches out to all the people that want to make a difference, but still want a decent product. Simple is just that.
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